Why Digital Marketing is Important for Small Business

First, you need to understand your target audience. This is the kind of thing that marketers do before starting a digital marketing campaign. There are many different types of target audiences, and they’re all unique. They can include: Gender (single, married, widowed, divorced, etc.) (single, married, widowed, divorced, etc.) Age (14 to 64) (14 to 64) Race (black, white, Hispanic, Asian, etc.) (black, white, Hispanic, Asian, etc.) Education level (elementary school, high school, college, etc.) (elementary school, high school, college, etc.) Occupation (manager, scientist, teacher, etc.) (manager, scientist, teacher, etc.) Industry (retail, health care, IT, hospitality, food, travel, etc.) (retail, health care, IT, hospitality, food, travel, etc. After considering this factor, you should set your marketing plan to apply any kind of digital marketing technique to any kind of digital platform to reach your target customer.