The Ultimate Guide to Creating an Effective Social Media Marketing Strategy

Start by creating a social media marketing plan, using this process to identify where you want your focus to be. This should include your organization’s goals, audience, technology, and social networks. This includes platforms you want to use, but it is crucial to note that not all platforms are created equally when it comes to the audience they attract and influence. Only choose platforms that attract a targeted audience. Next, list out your intended communication channels to use. In social media, you will be using the channels of Facebook, Twitter, Linked In, Instagram, Pinterest, and Snapchat. Start by identifying the types of posts you want to post. While you may not need to define each of them, you should decide on the goals you are trying to achieve.