Magento is a highly customizable platform. You can have multiple websites on Magento, all using the same backend code. But Magento comes with many modules that you can use to further customize and make your website personal. For example, you can set up your Magento shop to use eBay accounts to sell your products. That means that your buyers can find you on eBay, and they can contact you directly on eBay when they find the products you have listed. You can set up and connect Magento with Amazon and Facebook, making your buyers even more accessible. Fast Design Time Before you add any modules to your Magento eCommerce website, you can customize and edit the theme files on your own site. And most Magento shops are faster because of this design flexibility.
