It’s important to understand your before you try to place ads on . Before you spend a lot of money, you should test your first. Test, test, test, until you find the right demographics.
According to , you can target specific users based on: Their city and ZIP code What they’ve searched for recently Their employer The topics they’ve searched for recently Why they’re searching The things they look at on How they use Now, I don’t recommend that you target a single group of users and then see what happens. Instead, I recommend that you target a specific type of user that fits your brand. This ensures that you’re going after people that you can connect with and convert. Most people can’t tell you what their ideal user looks like, but you can. Use the exact same ad to target all those people instead of targeting everyone. Let’s say that you own a lawn care company.
