Spanx Founder Launches New Brand That Has the Entire Internet Confused


Sara Blakely isn’t getting fans’ full support on her latest endeavor. 

The Spanx founder launched a new footwear brand called Sneex aimed at making “comfortable high heels,” and the internet isn’t quite sure how to feel about its first line of shoes. 

Sara launched the venture’s first product on Aug. 15, debuting a “hy-heel,” or a sneaker-stiletto hybrid, that features a 3-inch heel, napa leather, velcro detailing, Italian mesh and suede materials. And the cost of each pair isn’t cheap, which each style retailing for upwards of $500. 

“Sneex are my love letter to every woman who has taken her shoes off at a party,” the billionaire shared in a note on the company’s website alongside the reveal, “who wears flats to work with heels in her bag, who thought her days of wearing heels were over.”

But not everyone was into the concept, with some fans poking fun at the footwear’s design. 

“Are we going to make a version that’s cute,” one X user quipped, while another added, “Velcro??? Are we toddlers?”





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