The Right Publisher for the Right Book

When my publishing career began in the late 1990s, a period that I refer to as the golden age of New York publishing, it was an enchanting time.

From an outline, my first book, What Southern Women Know (That Every Woman Should), went into a four-day auction between several editors. (This was during the era when imprints within a parent company could bid against each other.) It might have lasted longer, but my brilliant agent, Richard Curtis, called for “best offers on the table before sundown,” when Yom Kippur began. Each publisher placed significant six-figure bids.

Putnam won the hardcover, paper, and audio rights. Then they went to work, intent on delivering a bestseller, which they did to such effect that 22 years later, the book continues as a successful backlist title.

I have published six books between Penguin/Putnam and HarperCollins. All were either auctioned or preempted with large advances. Every person attached to the projects was marvelous and committed. For each release, I traveled on multiple-city tours with generous expense accounts. Publicists delivered remarkable national media spots, including ones with CNN, Fox, the New York Times, People magazine, and The View. The coverage didn’t stop there; in every city, I received substantial local media attention as well, including reviews and television and radio appearances. Speaking at independent booksellers’ conferences, I met store owners who, kindly, hand-sold my book.

With the guidance of tremendous publishers and editors like Phyllis Grann, Sheila Curry, and Michael Morrison, my career was launched. Successful books led me to form a syndication company to distribute a weekly newspaper column—entertaining stories about the South, its characters, and its unique language. Frequent speaking engagements and occasional television work came, including documentaries with Fox Sports (I wrote a critically acclaimed book about my NASCAR days) and a recent HBO documentary on my stepmother-in-law, Mary Tyler Moore, in which I referred to her as a “feminine feminist,” a phrase I coined in my first book.

I self-published two books of columns because I didn’t want to sign away rights to 1,200 columns. With almost a million readers, I have a devoted fan base.

Now comes a new journey. My book, St. Simons Island—A Stella Bankwell Mystery, releases in August from Mercer University Press in Macon, Ga. It is the first in a series of Stella Bankwell mysteries. In every way, publishing this book has been a different experience from working with major publishers. Quite frankly, without a nudge from Mercer’s Allen Wallace and Marc Jolley, I might not have published again. The industry has changed so dramatically, with big publishers today focused much more on books by celebrities, reality stars, and well-established authors.

After an aggressive deadline to finish the book, I slept for three days, then opened an email from Mercer’s marketing department asking when I would deliver copy for the book jacket and online booksellers. I was stunned. I’d never had that responsibility. Fortunately, I am a journalist turned publicist turned author, so it’s in my wheelhouse.

The real game changer—which makes it easier to go to a small press—is social media. I and my husband, a prominent television producer, have celebrity friends and influencers who will join us in posting. But any tour stops, such as the Southern Festival of Books, will be at my expense.

With Mercer’s limited resources, why did I choose to go there? For important reasons. I believe that Mercer is one of today’s best publishers. The catalog is diverse and bold. Mercer takes chances on authors who the big publishers now overlook. They are also my people—Georgians—so it feels like family. Though advances are small, the team there is incredibly passionate. It’s hard not to be drawn in by such devotion and enthusiasm.

My sole disappointment is that Mercer does not produce audiobooks, so I retain those rights. Audio is my specialty, as my agent, captivated by my Southern drawl, craftily insisted that I narrate all of my audiobooks. (My first time out as a narrator, I was one of three Audie finalists.) Hopefully, another company will want to give audio to Stella Bankwell.

Big publishers. Self-publishing. Small presses. I love books, I adore stories, and I am grateful for publishers big and small who carry forth my words.

As far as Mercer goes, I have taken a liking to this new challenge.

Ronda Rich is a bestselling Southern author and syndicated columnist.