Why does live-action fantasy fail at the movies?

Why does live-action fantasy fail at the movies?

Apart from Harry Potter, Twilight and the Tolkien adaptations, live-action fantasy movies always seem to tank these days. Latest case in point: Mortal Instruments, which underperformed massively, taking in only about $14 million on a $60 million budget. Why are fantasy movies cursed?

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SOURCE: io9 – Read entire story here.